Introduction to AT&T Stadium

AT&T Stadium, located in Arlington, Texas, is one of the most iconic stadiums in the United States. Home to the Dallas Cowboys of the National Football League (NFL), this venue has been a hub of sports and entertainment since its opening in 2009. With a seating capacity of over 80,000, it is one of the largest stadiums in the world. But how much money does AT&T Stadium make per game? Let’s delve into the financial aspects of this magnificent stadium.

Revenue Streams

AT&T Stadium generates revenue through various channels, including ticket sales, parking, concessions, and corporate sponsorships. Each of these sources contributes significantly to the overall income of the stadium.

1. Ticket Sales

One of the primary sources of revenue for AT&T Stadium is ticket sales. The stadium hosts a variety of events, including NFL games, college football games, concerts, and other sports events. The average ticket price for a Dallas Cowboys game is around $100, but this can vary depending on the opponent and the day of the week. In 2020, the stadium sold approximately 1.5 million tickets, generating an estimated $150 million in ticket sales.

2. Parking

AT&T Stadium has a parking lot that can accommodate up to 15,000 vehicles. The parking fee ranges from $20 to $30 per game, depending on the event. In 2020, the stadium generated an estimated $30 million from parking revenue.

3. Concessions

Concessions at AT&T Stadium are another significant source of revenue. The stadium offers a wide variety of food and beverage options, including hot dogs, nachos, beer, and more. In 2020, concessions generated an estimated $50 million in revenue.

4. Corporate Sponsorships

AT&T Stadium has several corporate sponsors, including AT&T, which is the stadium’s namesake. These sponsors pay for naming rights, signage, and other marketing opportunities. In 2020, corporate sponsorships generated an estimated $40 million in revenue.

5. Other Revenue Streams

In addition to the primary revenue streams mentioned above, AT&T Stadium also generates revenue from other sources, such as luxury suites, club seats, and event rentals. These sources contributed an additional $20 million in revenue in 2020.

Calculating the Revenue per Game

Now that we have an overview of the revenue streams, let’s calculate the average revenue per game. In 2020, AT&T Stadium hosted 10 Dallas Cowboys games, 5 college football games, and 10 concerts. This totals 25 events.

Using the estimated revenue figures from the previous section, we can calculate the total revenue for the year: $150 million (tickets) + $30 million (parking) + $50 million (concessions) + $40 million (sponsors) + $20 million (other) = $280 million.

Dividing this total revenue by the number of events (25), we find that the average revenue per game is approximately $11.2 million.

Conclusion

AT&T Stadium is a financial powerhouse, generating an impressive average of $11.2 million per game. This revenue is a testament to the stadium’s ability to attract top talent, both on and off the field. With its state-of-the-art facilities and prime location, AT&T Stadium continues to be a beacon of success in the sports and entertainment industry.